Every season, we identify four Cultural Sentiments to help clients understand what consumers are feeling and why.͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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Every season, we identify four Cultural Sentiments to help clients understand what consumers are feeling and why. First we break down the Cultural Sentiment Raw to understand where it came from, how it is manifesting in culture, and the complementary provocations and engagement tactics that can apply to all markets. For Spring/Summer 23, the speed and chaoticness of modern life has begun to create an opposite consumer yearning for a return to what is natural, raw, and ancestral. Understanding origins, stripping away the clutter, and getting to the root, are key themes for this sentiment. As we strive to learn how the items we use and consume are grown, from the initial seed to the store shelf, we aspire to have an intimate relationship with the ingredients that make up our products. By looking at how the cultural sentiment will influence what consumers want, we determine what drives color and design priorities that will ultimately result in a new aesthetic. The Design Aesthetic report for Raw illustrates a cross-market breakdown where we encourage you to find inspiration outside your product category and explore how other markets could trigger unexpected, creative solutions.
Technology has grown within the beauty sphere exponentially in recent years, helping to amplify the benefits of daily routines and mimic professional or spa treatments. Skincare tech in particular has surged in the wake of the pandemic, with product designs helping to soothe modern-day concerns like lack of vitamin D, sleep deprivation, and irritation from protective wear, while AI-powered devices generate more personalized, tailored product experiences like Lesielle or Opulus Beauty Labs’ product-dispensing devices. LED light technology is popular within this space, as LED masks and tablets work to reduce inflammation, acne, and aging, seen in DemarkQ’s sleep acne-clearing tablet, or Curicare’s space-age LED mask helmet that covers the face and neck. Ultimately, these designs favor seamless results over gimmicks, previewing an exciting future for skincare tech.
A foray into the art scene in partnership with auction house Sotheby’s has resulted in a collection of objets d’art from Spanish luxury fashion house LOEWE. The project, titled LOEWE Weaves, is an homage to contemporary craftsmanship that fuses traditional handmade pottery with the practice of weaving, using materials sourced from the brand’s own archive. Featuring the handiwork of a range of different artists (including Arko, Min Chen and Laia Arqueros), the project reinforces a commitment to craft in the modern world. Rich in artisanal detail, LOEWE Weaves forges connections across artistic disciplines to strengthen and support the beauty of craftsmanship for both fashion and the home.
Non-binary activist and actor in the FX series "Pose," Indya Moore collaborates with Tommy Hilfiger in a new inclusive capsule collection that promises to move the fashion industry onward and upward in the right direction of inclusion and acceptance of all sizes, colors, and genders. The TommyXIndya capsule features size-inclusive and non-gendered designs that incorporate nostalgic fashion and accessories from the late 90s and 2000s using clever design elements to make pieces that complement diverse body shapes, from sizes XXS to XXXL. Donations from the collection will be given to three causes that are very endearing to both Hilfiger and Moore: Rainbow Railroad, Reuniting of African Descendants (ROAD), and the Global Coalition.
Liminal Design straddles the line between expression and introspection, stimulating brain waves with dynamic shapes and an optical illusion-like feel. These gradient-rich, glowy creations were a top trend seen at the twenty-second edition of Art Rotterdam, which took place at the height of summer from Thursday July 1st to Sunday July 4th. This year there was lots to experience and discover, from large-scale works of art and installations, many of which were created especially for the occasion, to special openings, exhibitions in museums and art institutions, lectures, guided tours, debates, pop-up shows and various fairs exhibiting the works of up and-coming and established talents alike. Click through to see more top trends from the four-day art & design event.
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ABOUT FASHION SNOOPS (FS)
FS is a global trend forecasting agency that helps companies harness future trends. Merging research and IT, the company provides a collaborative trend platform for creatives - a one-stop-shop to explore new trends, create and share new concepts.

FS’s advisory group is working with global retailers and brands in the fashion, accessories, beauty and home markets to leverage macro cultural shifts and better their business and products.

Headquartered in NYC, Fashion Snoops has clients and contributors in 50 countries around the globe. For more information, visit www.fashionsnoops.com
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