World's largest home furnishings event teams up with leading trend experts to help buyers know what's next, and act on it.
HIGH POINT MARKET AND FASHION SNOOPS ANNOUNCE STRATEGIC PARTNERSHP
World's largest home furnishings event teams up with leading trend experts to help buyers know what's next, and act on it.
NEW YORK, N.Y. (July 13, 2017) – High Point Market Authority, manager of the world's largest home furnishings show, announced a new partnership with Fashion Snoops, a global creative agency that helps brands and companies harness future trends. This new strategic relationship will give retailers, designers, and manufacturers valuable perspectives on cultural trends, empowering them to more accurately forecast upcoming consumer wants and needs.

Attendees at Fall 2017 High Point Market (October 14-18) will be able to access an exclusive Fashion Snoops Trend Guide containing comprehensive culture reports and trend direction. Fashion Snoops will also provide valuable buying and forecasting information through the High Point Market Authority website (www.HighPointMarket.org) and during a presentation delivered at Market. Buyers, interior designers and manufacturers will be able to capitalize on this exclusive information to make better purchasing decisions. Dates, times, and location of the presentation will be announced on highpointmarket.org.

Tom Conley, Market Authority President and CEO, said, "We are thrilled that Fashion Snoops is on board to advise us. Their cultural and home trend expertise allows us to add a new dimension to our show, one that will give our attendees a real competitive edge. Now, they will be able to shop the world's most extensive product selection informed with valuable insights and equipped with tools that will help them make better buying decisions."

"The home furnishings sector is learning how to embrace and make use of trend forecasting information," said Jaye Anna Mize, Creative Director for Fashion Snoops Home division. "It is no longer a guessing game, our research tracks consumer behavior and cultural trends and our analysis connects the dots from cultural influence to product innovation."

"Traditionally, trade shows serve their customers only at the event. High Point Market Authority is continuing to take steps to serve buyers year round, and for that we are grateful," said Boyd Tasker, advisor to Fashion Snoops. The ongoing dialogue that they are establishing with their audience helps companies differentiate themselves, improve profitability, and build brand awareness. We are excited, as creating relationships that deliver valuable insights and empower companies to excel is central to the Fashion Snoops culture."

About High Point Market Authority (www.HighPointMarket.org)

The High Point Market is the largest furnishings industry trade show in the world, bringing more than 75,000 people to High Point, North Carolina every April and October. Serious retail home furnishings buyers, interior designers, architects, and others in the home furnishings industry can be found in High Point twice a year because if you can't find it in High Point, it probably doesn't exist. The Market Authority is responsible for all aspects of market and ensures that all vendors and buyers are welcomed with Southern hospitality. The Market Authority is the governing body that overseas transportation, entertainment, and the many financial aspects associated with putting on a market of such magnitude.

Current Demographics
- 180 Buildings
- 11.5 Million Square Feet of Showplace
- 75,000 Attendees Each Market
- More than 2,000 Exhibitors
- 100+ Countries Represented
- Tens of Thousands of New Product Introductions


About Fashion Snoops (www.Fashionsnoops.com)

With over 150 experts worldwide, Fashion Snoops is a global creative agency that helps brands and companies harness future trends and act on the opportunities they bring. We provide consulting services to global fashion and consumer product brands, as well as Software as a Service (SaaS) solutions wired for creators - allowing them to create smarter.


MEDIA CONTACTS

HIGH POINT MARKET AUTHORITY:
Ashley Grigg
Ashley@highpointmarket.org
336-888-3236

FASHION SNOOPS:
Marissa Foy
fashionsnoops@gregoryfca.com
610-228-2104

© 2017 Fashion Snoops | All Rights Reserved.

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